James Fitch was on the Sunday School Board of the Southern Baptist Convention. The service begins with a prayer (0:00-1:19). After which, James Fitch is introduced (1:20-3:07). The service continues with a time of singing (3:08-4:55). Fitch’s message aims to equip his audience for ministry. Fitch begins with an introduction explaining how management books assisted him in his life and ministry (4:56-8:55). However, he explains that nothing is more important than knowing and loving people (8:56-12:01). He demonstrates that in order to know and love people well, believers must take the initiative (12:02-15:05). In addition, he states that in order to love well one must be willing to suffer (15:06-17:00). He adds that in order to love well believers must be committed to God and others (17:01-23:59). He concludes by challenging his audience to be equippers of saints (24:00-27:10). He closes in prayer (27:11-29:22).