William C. Lamb was Director of the Division of Evangelism of the Baptist State Convention of North Carolina. The service begins with an introduction and prayer (0:00-1:09). Introductions of William Lamb and Cecil McConnell are given (1:10-2:28). After which, McConnell offers another prayer (2:29-5:16). Lamb begins his message by reading Ephesians 5:14-17, which is followed by an introduction of his main idea, “evangelism for the particular now” (5:17-6:22). Lamb explains three incorrect principles believers must avoid in order to evangelize (6:23- 11:50). He shares how believers are not taught evangelism enough, and he explains the need for genuine concern for unbelievers (11:51-18:28). He concludes by sharing the implications of what it means to be a disciple (18:29-21:00). He closes in benediction and prayer (21:01-22:09).